LS&Partners is the agency responsible for the communication of the fifth edition of the International Rome Film Festival, which will be taking place from 28th October to 5th November at the Auditorium Parco della Musica. The concept of the campaign is to wish a “long and sweet life to the great cinema”: a homage to Federico Fellini’s masterpiece, Dolce Vita, for its 50th anniversary through a series of photographs showing famous actors and actresses immortalized by the memorable paparazzi of those days: from Brigitte Bardot to Audrey Hepburn, Marcello Mastroianni, Sofia Loren, Vittorio De Sica, Vittorio Gassman, Ugo Tognazzi, up to Alberto Sordi and Totò.