The CINEDAYS of Rome City of Film

MAXXI Museum
Wednesday, October 23rd, at 9:30 am


On Wednesday, October 23rd, starting at 9:30, the Rome Film Fest hosts the annual gathering ‘’The Cinedays of Rome City of Film”. This year, the conference focuses on the timeline proposed by the UN’s 2030 Agenda and links film, environmental concerns and sustainability. Sustainable development entails a compatibility between economic growth and measures to safeguard the environment; such growth needs to be planned with respect for the environment as its ultimate goal. The basic premise of the Cinedays 2019 event, therefore, is that environmental protection concerns all areas of the economy, including the film industry. The panel discussion offers an opportunity to examine the latest developments in the synergy between sustainable growth, national and international cooperation, and creative initiatives in the audiovisual field, in light of the 2030 Agenda and the Paris Agreement on climate change.

The format features two panel discussions between experts, artists, Creative Cities Network representatives, government and cultural institutions and film personalities.

This year’s speakers and topics are as follows:



– Luca Bergamo, Deputy Mayor and City Councillor for Cultural Development, Roma Capitale

– Laura Delli Colli, President of Fondazione Cinema Per Roma
– Antonio Monda, Artistic Director of the Rome Film Fest
– Lucio Argano, Project Manager Rome City of Film Unesco

First panel
Concrete policies undertaken by the film industry to take action on sustainability and climate change |
Moderator: Bruno Zambardino

Video contribution by Terrassa, UNESCO City of Film

  • Sustainability and the job market: training for new professional profiles

Speaker: Stella Gubelli, Catholic University of the Sacred Heart and Area Consultant to ALTIS (Alta Scuola Impresa e Society) at the Catholic University;

  • An integrated platform for sustainable development, that is, a multi-level summit to link environmental protection, legality and job creation

Speaker: Gianna Fracasi, CGIL Deputy General Secretary;

  • An example of best practice: the Edison Green Movie Protocol

Speaker: Francesca Magliulo, Sustainability, Institutions and Regulation Division Head of Sustainability and CSR Edison Spa;

  • The use of film locations in the name of sustainability

Speaker: Cristina Priarone, General Director, Roma Lazio Film Commission;

  • An international perspective: projects developed by Łódź Creative City of Film
    Speaker: Katarzyna Bieńkiewicz, Focal Point Lodz Creative City of Film.

    Screening of the winning film of the 2019 Green Movie Award, MIRABILIA URBIS

Second panel

Policies that cinema, with its narratives, can put in place in order to raise awareness of the need to protect our planet | Moderator: Mario Sesti

  • Sustainable film production

Speaker: Elisabetta Olmi, producer, Ipotesi Cinema srl;

  • New filmmakers committed to sustainability

Speaker: Alessandra Pescetta, filmmaker:

  • The use of archives as a medium for sustainability messaging

Speaker: Roberto Cicutto, President and CEO, Istituto Luce Cinecittà;

  • Policies promoting sustainability on the part of film producers and distributors

Speaker: Samanta Antonnicola, Head of Film Production, Rai Cinema

  • Sustainable policies for film production in locations where films are made

Speaker: Giorgio Gosetti, Artistic Director, Casa del Cinema;

  • Isola del Liri: proposals for sustainable cinema through Media Arts

Speaker: Valentino Catricalà, Director, Art Division of Maker Faire – The European Edition (Rome Chamber of Commerce) and Member of the Scientific Committee for the Nomination of Isola del Liri as a UNESCO Creative City of Media Arts

The city of Fabriano’s experience with sustainable development
Vittorio Salmoni, Fabriano Creative City of Art and Craftwork

Rome City of Film

In December 2015, Rome, designated ‘Rome City of Film’, joined the UNESCO Creative Cities Network, which includes 180 cities in 72 countries. Rome belongs to the city of film cluster (film and audiovisual sector), in recognition of the distinctive calling, creative identity and professional, economic and cultural status of Italy’s capital. The project, promoted by Roma Capitale, is managed by the Fondazione Cinema per Roma and supported by the key players in the film and audiovisual industry in Rome and the region of Lazio (Luce Cinecittà, RAI CINEMA, Roma Lazio Film Commission, and Casa del Cinema).


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