The Business Street
The ninth edition of The Business Street (TBS), coordinated by Massimo Saidel with Francesca Palleschi and Markus Duffner, and New Cinema Network (NCN), coordinated by Alexia De Vito with Annalisa Donnarumma and Camilla Donghi, are now a strongly consolidated market event and a fixture on the agenda of producers and distributors from around the world: with registrations still open, the international participation (including buyers, world sales agents and producers) has already increased by a record +25% with a growing average of 750 industry accreditations. The data for 2014 – still incomplete – confirms the fidelization and growing involvement of the most important protagonists in the field as well as the interest and participation of new distributors and producers from over 50 countries.
This wide international reach has been achieved thanks to the collaboration with ICE – Italian Trade Agency on which the Market has counted since its earliest editions; to the valuable partnership with ANICA – the National Association of Audiovisual and Multimedia Film Industries; and to the cooperation with MiBACT, the Ministry for the Cultural Heritage and Activities and for Tourism. For its ninth edition, the Market has also relied on the support of the Access to Market project by Europa Creativa (2014-2020).
“The ICE-Agenzia stands by the Fondazione Cinema per Roma again this year, to help expand the international reach of the Festival’s Industry section – stated the president of ICE–Agenzia Riccardo Monti. Over 50 professionals, from all over the world, have been invited by the offices of our network abroad to participate in The Business Street and New Cinema Network. ICE-Agenzia has always believed in Cinema not only as an industry that produces exportable contents but also, and increasingly, because it represents Italy’s traditional talent for creating beautiful products, images and emotions that have indelibly marked the perception of Italy around the world. It is therefore a strategically important sector, precisely because of this capacity – both industrial and artisanal, cultural and aesthetic – to promote the “Made in Italy” and the “Italian lifestyle”.
The Market will take place during the central portion of the Festival, from October 17th to 21st 2014, and for this edition, Via Veneto will again be transformed into the ‘home’ of the film industry: now the traditional venue for the TBS, the Hotel Bernini Bristol will also host the project co-production market, New Cinema Network, for the second year in a row. The screenings at the Market will be concentrated in the Multisala Barberini theatre, and the digital Video Library – located on the first floor of the Hotel Bernini Bristol and organized in collaboration with RAI COM and WCPMedia Services – will offer distributors on-demand screenings of the titles selected for the Festival and those screened at the Market. There will also be a selection of films with particular potential for a ‘Remake’, and works by auteurs selected for the NCN (more than 600 titles have been digitalized and presented in the video-library during the past editions). The Casa del Cinema will host the traditional sessions featuring debates, encounters and lectures dedicated to the Industry.
Luigi De Siervo, CEO of RAI COM, stated: “We are pleased to be partners with the Rome Market TBS in the video library project, which we conceived together seven years ago and have developed with excellent results. The Video library is an extremely valid tool for fostering international film sales”.
In an increasingly global economy, the market also responds to the need of producers and distributors to broaden their understanding of the most recent economic models and to seek new opportunities for international cooperation. From this point of view, The Business Street will pay particular attention to cinematography, and to the film industries of Argentina and Brazil, the guest Countries of an Industry Focus that will bring to Rome a prestigious delegation of authors, producers, distributors and institutional representatives from the two countries, professionals who will present their most recent productions in screenings at the Film Market in Rome.
With the support of ANCINE (Agência Nacional do Cinema – Brazil), APEX (Brazilian Trade and Investment Promotion Agency) and Cinema do Brasil for Brazil, and the INCAA (Instituto Nacional de Cine y Artes Audiovisuales) for Argentina and in collaboration with MiBACT and ICE-Agenzia, the Focus will offer a valuable networking opportunity through Sunday October 19th at the Casa del Cinema, for a ‘trilateral’ meeting between Argentina/Italy/Brazil, to engage in a review of the new opportunities for artistic and trade cooperation between the Italian audiovisual industry and that of the two South American countries. “The meeting between Argentina, Brazil and Italy begins at a particularly interesting time – stated Nicola Borrelli, Director General for Cinema at the Ministry of the Cultural Heritage and Activities. Our industry is going through an extremely propitious phase, thanks to the prestigious acknowledgement by the Academy Awards, and the works of cinematography highlighted in the Focus are increasingly being featured in the selection of festivals around the world. Within this framework we hope that an initiative such as the Focus can foster greater opportunities for synergy and cooperation between these three industries”.
Following the success garnered in 2013, the dialogue with China continues: China Day act two, one of the activities featured in the “China Project”, organized by ANICA for MiBACT and MiSE as part of the “ANICA-Agenzia Internationalization Project”, in collaboration with The Business Street and with the valuable contribution of iQIYI (the largest video-on-demand portal in China), will bring to Rome an expert delegation of Chinese producers, content providers and investors. China Day will be organized as a day of meetings and concentrated analysis of 18 projects for co-production between Italy and China. Thanks to a careful selection of the participants and a pre-organized schedule of B2B meetings, the Italian producers will have real and effective opportunities to network with Chinese producers and investors. On the second day of the programme, the Casa del Cinema will host a round table discussion that will focus on an exploration of Planet China, conceived from the perspective of content production, distribution models and investment possibilities.
“For Italy, stated the president of ANICA, Riccardo Tozzi, finding a way to engage with China on equal footing in the sphere of production and creativity is the real challenge in coming years. This is why we believe that the second China Day event at the Rome Film Festival might be considered primarily as a consolidation of everything that has been done in recent years to build a relationship between the Italian and the Chinese film and audiovisual industries. But at the same time, we must consider this new event a key element in developing and reinforcing our action towards this strategic market”.
The China Project is promoted in cooperation with Istituto Luce Cinecittà, ICE-Agenzia, Unefa, 100Autori, Coordinamento Film Commission, Scuola Nazionale di Cinema and relies on the partnership with the Fondazione Italia Cina.
Another new feature of the ninth edition is the partnership with Ass. For.SEO, for the first edition of ‘Italian Film Boutique by Movie UP – Roma/Lazio Cinema Days for International Buyers’, an initiative funded by the Regione Lazio – Assessorato alla Formazione, Università Scuola e Ricerca – POR FSE 2007-2013, in collaboration with the Roma Lazio Film Commission. Created as a strategic platform for launching new films on the market and circulating Italian cinema abroad, The Business Street is the ideal place to organize specifically dedicated screenings of the most recent Italian films open exclusively to international buyers.
Introduced for the very first time in 2013, the “Remake it!” project was greeted with interest and satisfaction by participating professionals. Within the context of the Rome Market it seemed natural to focus attention on a growing market share: the sale of remake rights to stories with a strong appeal, consecrated by their success in their native countries, but with the potential to communicate globally with audiences around the world. In 2014, the format for this event will be reinforced to offer greater opportunities for the promotion of these titles and to foster more effective networking between professionals. In collaboration with WCPMedia Services, a short presentation will be organized at the Casa del Cinema, in which prestigious speakers will be asked to share their know-how on the theme of negotiating remake rights from both a legal and a commercial point of view. The titles selected for the 2014 edition of “Remake it!” will be included in a special section of the video-library and in the app for accredited visitors to the market, but at the same time, it will also be pitched to international buyers.
In collaboration with Casa del Cinema|Zètema Progetto Cultura, the Casa del Cinema will be the venue for all the seminars and debates that the Market will dedicate to the Industry. On October 17th it will open with the traditional European Day: this will be a valuable opportunity to present the results, figures in hand, of the first fully operational year for Europa Creativa’s new schemes to support audio-visual activities (2014-2020). European Info Day will concentrate on focuses dedicated to support and development, with a session on marketing and distribution. The event is organized by the Creative Europe Desk Italy/MEDIA and The Business Street, with the support of the MiBACT – DG Cinema, the Regione Lazio and the Istituto Luce Cinecittà.
The new theatrical marketing strategies and release models will also be one of the primary themes of the conference organized by The Business Street in collaboration with Europa Distribution (Association of European Distributors), which will take place on October 18th at the Casa del Cinema. For the first time this year, the pan-European association Europa Distribution has chosen Rome as the site of its closed general assembly.